You’ve seen them in esports, you might have seen them with a celebrity, or maybe you saw a gigantic ad in your area. Bose is at the top when it comes to audio devices. The editors at Rolling Stone Magazine named Bose one of the best audio headphones in 2021. So why are Bose speakers so good?
The reasons that make Bose speakers so special (according to experts) are listed below:
- Bose engineers focus on the listener and not what’s ‘right’ or accepted in the industry
- Bose has excellent noise cancellation
- Bose has excellent advertising strategies
Bose is a household name when it comes to audio devices like speakers, headphones, etc. They have partnerships with multiple companies like Ferrari, Mercedes, etc.
If you’re interested in how they get to the top of the industry, you’re welcome to keep reading.
Also read: Are Bose Home Theater Systems Worth It?`
Why Are Bose Speakers So Special
Bose, as shared earlier, is a household name. In 2020 Bose reported an annual sales revenue of $3.6 billion. It goes to show how popular their products are worldwide. But why are Bose speakers so good?
Bose engineers their sound according to the listener and not what’s ‘right’
Audiophiles have had issues with Bose. It’s why many of them have been up and down with their opinion on the Bose products. However, it all boils down to the sound quality.
Bose engineers their speakers to appeal to the listener. That might sit well with the majority of the population that won’t invest in the science behind sound quality.
On the other hand, audiophiles claim that the sound isn’t right in terms of sound quality.
Now it may be a bad thing, but at the same time, it might be a good thing. Only a tiny percentage of users are serious audiophiles; everyone else isn’t.
Regardless, the audio that the Bose speakers produce is good enough for the average user.
It might not appeal to that small percentage of expert audiophiles, but the rest, Bose, sounds fantastic because Bose engineers them to appeal to a broader general audience.
Excellent Noise Cancellation
If you’re in the market for noise-canceling speakers, two brands come to mind, Bose and Sony.
Bose has made a name for itself when it comes to providing the best in noise cancellation. Other brands may try to top it, but Bose engineers have perfected this feature.
It’s another reason why users will turn to Bose and review them so highly. Their noise-canceling feature has made a name for itself in the industry for all the right reasons.
One thing that marketing companies and other audio companies can agree on is the expert advertising done by Bose. Bose excels when it comes to advertising its products. You can find their ads on every available platform.
Currently, you can find their headphones in professional eSports tournaments. The majority of gamers prove to be a massive market for Bose, which is why their ads are prevalent in that industry.
Many experts praise and respect Bose for its marketing strategy. It’s been one of the reasons for their high sales numbers.
Not only that, but their partnerships with other massive companies have played a massive role in making them special. Did you know that Bose partnered with both the U.S Military and NASA?
The Material Used To Make The Speakers
What’s interesting about Bose is that they do not list specifications for their product. Everything from their speakers to home audios they do not come with any product specifications.
So it’s pretty tricky to use the material factor as a point of reason.
On the other hand, many users have left positive reviews on the ‘unspecified’ speakers. They’re comfortable, soft, and they do not hinder the quality of the sound.
So despite not knowing what the speakers consist of, they are good quality products. Not only that, but the pricing speaks for itself. You are getting what you paid for when you choose to buy Bose speakers.
Many audiophiles have a problem with the lack of specifications, but Bose has retained the right to keep that information.
The Design Of The Speakers
Another selling point of the Bose speakers is the design. Bose offers sleek black (sometimes in various colors, but black is the most popular) and appealing speakers.
The design makes it comfortable for the user, and they fit into different aesthetics.
Not only that, but Bose headphones are noticeable thanks to the familiar logo on the side of the products.
Bose offers a simplistic and classic design that appeals to many people. Alongside the logo, they fit right into different lifestyles in homes, apartments, etc.
The Brand Name
Bose has made a name of itself in the industry. Thanks to that, buyers are buying good speakers and the brand name. It’s one of the results of buying a luxury item. Users are buying the prestige that comes with owning such an item.
It might be a small thing, but it’s one reason that makes Bose special to users. It’s fancy and people like fancy things. There’s nothing wrong with that.
What Does It All Boil Down To?
Bose speakers are one of the best. There might be multiple other reasons that make them special, but these are the main reasons why Bose is a household name.
The numbers don’t lie, and people are still buying Bose speakers. You can’t go wrong with Bose.
Bose Speaker FAQs.
Why Are Bose Speakers The Best?
Bose speakers are one of the best speaker companies in the industry. Buyers get the assurance of having premium quality speakers.
Why Is Bose Popular?
Bose is famous because of its quality products and great advertising. Not only that, but they partnered with more prominent brands like NASA.
Are Bose Speakers Good?
Bose speakers are a good buy; you can’t go wrong with them.
- Tim Chan, Brandt Ranj, John Lonsdale, Sage Anderson, The Rolling Stone Audio Awards 2021, Rolling Stone, https://www.rollingstone.com/product-recommendations/product-recommendations-lists/the-rolling-stone-audio-awards-2021-1157080/best-designed-headphones-grado-ps500e-1161676/ Accessed October 15th, 2021.
- Jason Schneider, 11 Reasons Your Music Sounds the Way It Does, Thrill List, https://www.thrillist.com/gear/the-science-behind-sound Accessed October 15th, 2021.
- Jerry Colliano, Are You A Bose Hater? Get Over It!, Home Theatre Review, https://hometheaterreview.com/are-you-a-bose-hater-get-over-it/ Accessed October 15th, 2021.
- Robert Ferris, How Amar Bose used research to build better speakers, CNBC, https://www.cnbc.com/2016/03/24/how-amar-bose-used-research-to-build-better-speakers.html Accessed October 15th, 2021.
Jason is a home theater expert with over 10 years of experience in setting up home cinema rooms and systems. What started out as a hobby soon transformed him into an authority in the audio-visual field. He is passionate about providing readers with accurate and up-to-date information on the latest audiovisual technologies and their applications for home theaters. Read more about Jason.